Thoughts on Selling YouTube Video Library

April 9, 2025

Will AI Eat You or Feed You?

Dustin Beaudoin joins the Thoughts on Selling podcast to discuss the intersection of AI and sales strategy, the critical importance of in-depth preparation, and how these elements are shaping the future of sales. Here’s a deeper dive into our conversation: Dustin's Background and Sales Philosophy…
March 25, 2025

Owning the Outcome: The Real Role of Customer Success

I sit down with my good friend and former Oracle teammate Jane Scott for a deep dive into customer success. Jane and I worked together for years on the key account team supporting Xerox, and she was the glue that held it all together — truly the most important person in the room. We covered a lot …
March 11, 2025

Mastering the Art of Sales: Negotiation, Relationships, and Risk Management

Welcome back to another episode of the "Thoughts on Selling" podcast. In this episode, we delve into the nuanced world of sales negotiations with Ron Hubsher, a seasoned expert in the field. Here’s a detailed breakdown of our conversation and the key insights we uncovered. Introduction to Sales N…
Feb. 21, 2025

Mastering the art of sales leadership and outbound efficiency with Todd Busler (short)

Lee and Todd dive into the evolving nature of sales, the importance of coaching over managing, and why the best salespeople are often ex-athletes, musicians, or gamers. They also explore how reps can leverage relationships and first-party data to improve efficiency in an increasingly difficult outb…
Feb. 10, 2025

Mastering the art of sales leadership and outbound efficiency with Todd Busler

In this episode of Thoughts on Selling, host Lee Levitt is joined by Todd Busler, founder of Champify. Todd shares his journey from sales engineering to leading revenue organizations and launching a company designed to revolutionize outbound sales efficiency. Lee and Todd dive into the evolving na…
Jan. 27, 2025

The Art and Heart of Sales Enablement: Listening, Learning, and Driving Change

In this episode, I had an amazing conversation with Estefania (Fani) Rodriguez Marino, a sales enablement pro joining in from Paris. We talked about what sales enablement really means and how it’s not just about training or content—it’s about helping the company achieve its goals by aligning sales…
Jan. 27, 2025

Trailer: The Art and Heart of Sales Enablement: Listening, Learning, and Driving Change

Find the full episode at www.youtube.com/@UCsoNIzhE46gkzgeb43-Pldw In this episode, I had an amazing conversation with Estefania ⁠(⁠Fani) Rodriguez Marino, a sales enablement pro joining in from Paris. We talked about what sales enablement really means and how it’s not just about training or co…
Jan. 13, 2025

The Inner Game of Selling with Jeff Lipsius

In this episode, I had the pleasure of speaking with Jeff Lipsius about his concept of the Inner Game of Selling. Drawing inspiration from his friend Timothy Gallwey, and Tim's renowned work, "The Inner Game of Tennis," Jeff explains how understanding and mastering the inner game can dramatically …
Jan. 13, 2025

The Thoughts on Selling Podcast with Jeff Lipsius Teaching vs Learning

Join Jeff Lipsius and me to explore effective selling approaches. Here's one takeaway from Jeff, an accomplished author: "The purpose of selling is not selling. The purpose of selling is buying!" Listen to the full episode for more details!
Dec. 3, 2024

James McKay and I delve into the power of strategic revenue operations

@ThoughtsonSelling In this episode, I had the absolute pleasure of chatting with James McKay, a RevOps expert with a fascinating career journey. We covered everything from the evolution of inside sales to how RevOps is reshaping sales productivity. Here’s what stood out to me from our conversatio…
Dec. 2, 2024

Judy Sunblade and I dig into strategic sales and revenue enablement

@ThoughtsonSelling In this episode of the "Thoughts on Selling" podcast, hosted by Lee Levitt, we dive into a rich conversation with Judy Sunblade, a seasoned expert in sales enablement. The discussion centers around the evolution of sales enablement into what is now more fittingly called revenue…
July 1, 2024

The Secret Formula for Creating High Quality Opportunities

Lee shared his Secret Formula for Creating High Quality Opportunities at the recent 2024 Pavilion Palooza, on June 25th at noon. Link to session and recorded video. Here's the abstract: "Most sales people struggle to create new opportunities. Faced with a patch of 20 or 100 or more accounts, they…