Jan. 12, 2026
For this episode of Thoughts on Selling, I sit down with my good friend and fellow sales enablement veteran, Tom Kiernan. Tom is a runner, a dad, and a practitioner who cut his teeth at powerhouses like American Power Conversion (APC) and Schneider Electric. We dive deep into the real difference between "training" (the forbidden T-word) and true enablement. Tom explains why the "Reticular Activating System" is the secret weapon for cutting through the noise in a prospect's brain, and we debate why sales organizations are so bad at the one thing that makes professional athletes great: Practice. We also touch on a topic close to Tom’s heart—his unique "Books as a Service" non-profit, Lumpy Bones, which helps kids (and adults) deal with difficult topics like cancer through humor and adventure. Key Findings & Takeaways: The "T-Word" vs. Process: Tom argues that training is just an event, while enablement is a process. He shares lessons from the "Toyota Way" and how rigorous proces…