Authenticity Episodes

Customers can smell a script from a mile away. They know when you're fishing for answers, when you're projecting your own assumptions, and when you're telling them what you think they want to hear instead of what they need to hear. Authenticity in selling means showing up as a real human being — sharing your genuine passion for what you do, being willing to say no when it's not the right fit, and having the courage to tell the truth even when the truth kills the deal. It means your intent matches your actions. The only difference between a good salesperson and a con artist is intent, and that difference is everything. These episodes explore what it looks like to sell without pretending, to build trust by being honest instead of being polished, and to let go of the plaid jacket persona that gives our profession a bad name.
Who Are You Being? — Gina Smith on Trust, Listening, and the Real Job of a Salesperson
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April 30, 2026

Who Are You Being? — Gina Smith on Trust, Listening, and the Real Job of a Salesperson

Gina Smith didn't plan to spend 27 years in sales. She planned to stay in HR — until a sales manager walked into her office and asked if she knew anyone who could fill an open role. She interviewed. She won. And what followed was a career that taught her everything she needed to know about trust, listening, and what actually moves buyers in complex environments.

In this conversation, Gina and Lee explore the gap between what people believe salespeople need to be and what the best salespeople actually are. They cover the shift in hospital buying dynamics, why honesty is a competitive advantage, and why no amount of process documentation will close the gap when the real variable is who you show up as. A sharp, grounded conversation for anyone selling in environments where the relationship has to come before the recommendation.
The Action Trap: Why More Activity Won't Save Your Quarter
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March 24, 2026

The Action Trap: Why More Activity Won't Save Your Quarter

Joe Terry—former CEO of Corporate Visions and co-author of the USA Today bestseller Surrender to Lead—joins me for a conversation about what actually drives results.

We dig into the action trap (why hitting every activity metric still misses the number), the results pyramid (experiences → beliefs → actions → results), and the mindset shift that changes everything: showing up to give, not to get.

Joe shares the SHIFT framework for getting out of your own way, the four questions that make buyers stop and pay attention, and why 12 executives in the same room will give you 12 different answers to "What are our top three objectives?"

This one's for anyone tired of inspecting pipeline and ready to start coaching belief.
Guest: Joe Terry
Communication Skills for Sales Excellence: Your Slides are Killing Your Deals
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March 17, 2026

Communication Skills for Sales Excellence: Your Slides are Killing Your Deals

Frankie Kemp brings a unique blend of acting, behavioral science, and communication coaching to a conversation about what actually makes someone persuasive. We explore Aristotle's three pillars—logos (data), ethos (credibility), and pathos (emotion)—and why most technical specialists lean too hard on just one. Frankie shares how she's helped close multimillion-pound deals with small nonverbal adjustments, why improv training is showing up in pharma and finance, and how to identify someone's learning style just by listening to the words they choose. The big takeaway: communication isn't about being smooth—it's about being adaptable.
The Future of Sales: Trust, AI, and Relationship Capital with Drew Sechrist
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Feb. 17, 2026

The Future of Sales: Trust, AI, and Relationship Capital with Drew Sechrist

In this episode of Thoughts on Selling, Lee Levitt sits down with Drew Sechrist, CEO of Connect the Dots and an early Salesforce employee, to discuss the evolution of sales from the "No Software" era to the age of AI. Drew shares insights from his time working alongside Marc Benioff, emphasizing the critical role of "osmosis" in learning sales skills—a benefit he fears is being lost in today's remote-first work environment. He argues that while technology has made many aspects of sales easier, the loss of in-person mentorship and hallway conversations has made the profession harder for newcomers to master.

The conversation pivots to the future of selling in an AI-dominated world, where Drew asserts that "trust capital" is the only durable moat for sellers. As AI automates routine tasks, the human ability to build deep, high-stakes relationships becomes more valuable than ever. Drew explains how his company, Connect the Dots, is helping sellers leverage their "relationship capital" …
The "Hot Nerd" of Sales: Neuroscience, Improv, and the "Buyer First" Mindset with Carole Mahoney
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Jan. 27, 2026

The "Hot Nerd" of Sales: Neuroscience, Improv, and the "Buyer First" Mindset with Carole Mahoney

Carole Mahoney, author of Buyer First, shares her mission to change the negative perception of sales. We discuss the power of "cognitive behavioral" sales training, why improv is a crucial skill for modern sellers, and how a manager's mindset can statistically predict a team's success or failure.
Manufacturing Leaders: From "Positional" Authority to "Influential" Power w/ Amos Balongo
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Jan. 21, 2026

Manufacturing Leaders: From "Positional" Authority to "Influential" Power w/ Amos Balongo

In this episode of Thoughts on Selling, Lee Levitt sits down with Amos Balongo—a leadership expert who is in the business of "manufacturing leaders" to be exceptional communicators. We dig into the critical gap where strategy fails: when leaders rely on "Positional Authority" ("I told you to do this") rather than "Influential Leadership" that invites collaboration. Amos breaks down his framework for moving teams from simple motivation (an "outside job") to genuine inspiration (an "inside job") and finally to transformation , explaining why simplicity mobilizes teams better than complexity and how applying "Situational Leadership" prevents communication breakdowns.
Escaping the Sales Treadmill: Cognitive Load & Deal Risk w/ Pete Smith
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Jan. 13, 2026

Escaping the Sales Treadmill: Cognitive Load & Deal Risk w/ Pete Smith

Pete Smith, founder of SpotLogic and veteran sales leader, discusses why enterprise sales reps are drowning in tools and still starving for insight. We discuss the "Cognitive Load" crisis in modern selling.

We explore why 84% of enterprise deals stall after the first meeting and how Sales Enablement leaders can help reps stop "winging it" and start winning. From his days at NCR’s legendary "Sugar Camp" to building deal intelligence software, Pete reveals how to earn the status of a "Trusted Insider" rather than just another vendor.
Guest: Pete Smith
Gen Z Grit: NISC Finalist Nina Iannuzzi on Hockey, Slime & Closing the Deal
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Dec. 9, 2025

Gen Z Grit: NISC Finalist Nina Iannuzzi on Hockey, Slime & Closing the Deal

Episode Summary What do selling gum in the 5th grade and playing defense in hockey have in common with high-stakes Enterprise Sales? According to Nina Iannuzzi , absolutely everything. In this episode of Thoughts on Selling , Lee Levitt sits down with Nina, a sophomore at the Isenberg School of Management (UMass Amherst) and a top-tier finalist at the recent National Intercollegiate Sales Competition (NISC) . If you think the next generation of sales talent is "soft," you haven’t met Nina. We re...
The Human Side of Sales: Ikigai, Trust & Extreme Ownership w/ Lester Sidney
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Nov. 25, 2025

The Human Side of Sales: Ikigai, Trust & Extreme Ownership w/ Lester Sidney

Episode Summary Sales is human work. And humans run on purpose, energy, and trust. Lee Levitt sits down with Lester Sidney , a 17-year tech sales veteran and "brother from another mother," for a raw and authentic conversation. Lester opens up about his battle with depression after leaving a company he helped build and his journey to rediscovering his "Why" through the Ikigai Framework . We discuss why Vulnerability is a sales superpower, why walking away from a bad deal is the ultimate credibili...
The Godfather of Sales Mindset: "Who Are You?" w/ Gerhard Gschwandtner
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Nov. 4, 2025

The Godfather of Sales Mindset: "Who Are You?" w/ Gerhard Gschwandtner

Episode Summary In this special episode of Thoughts on Selling , Lee Levitt sits down with Gerhard Gschwandtner , founder of Selling Power Magazine . Gerhard’s story is extraordinary—from growing up in Austria to creating one of the most influential media platforms in sales history. We discuss how Curiosity , Creativity , and Courage shape every career, and why the most important question isn't "What do you want to buy?" but "Who are you?" Gerhard shares lessons from giants like Zig Ziglar and M...