Special guest Laurie Schloff and I discuss the value of effective communication in the selling realm. This episode will help you to become a better communicator, and to help your team communicate better as well! Good commun...
Special guest Jackie Quint and I discuss the value of customer success as a key to revenue generation and why smart AEs partner with CSMs to win more deals and help customers achieve their strategic goals! Too much of selli...
Special guest Christine McKay and I discuss how to get the most from a sales engagement, starting with a value selling mindset — understanding requirements, aligning with the customer’s business goals and demonstrating valu...
Special guest Kevin Dixon and I discuss a key factor in value selling — understanding the participants on the buying team, mapping the relationships and dynamics and coming up with a plan to address their individual and g...
Special guest Meagan Davis and I discuss the essence of sales enablement and how it’s similar to long distance running — you have to prepare, set a project plan, to train, be ready for speed bumps, broken shoe laces, SMEs t...
Special guest Tammi Warfield and I discuss the full customer buying relationship versus the much more limited traditional selling approach. Tammi has held senior leadership roles at Microsoft, BMC, Delphix and more, where she...
Stefanie Boyer, Ph.D is an author, TEDx and keynote speaker, sales trainer and named Forbes Next 1,000. Stefanie speaks and writes about how businesses can create growth while keeping their teams happy and loyal. Cited by AMA...
Lisa Skillern brings a special blend of process expertise in sales enablement and domain expertise in security. Her stakeholders love her; her sales teams count on her. She has carried a bag and run marketing. She has driven ...
Liz Pulice brings a special blend of hands-on experience and executive leadership skills. She has many years of go-to-market strategy, operations and revenue and sales enablement activities. She's carried a bag and run operat...
Roderick Jefferson brings a special blend of hands-on experience, including carrying a bag early in his career, and managing training, sales productivity and global sales enablement over the past 20+ years. He is a fellow fou...
Heather Margolis brings a special, deep knowledge of channel marketing, channel management and channel enablement. We first met more than fifteen years ago to discuss the sales enablement market and emerging technology vendor...
Marina Devalia, founder of Playbook Lab , has a passion for marketing...and not just marketing, but the key issue of marketing and sales alignment. She is a member of the Sales Enablement Society and has spent many years ...
Matt Cohen is one of those special people who have a strategic perspective, strong implementation experience and an ability to get things done. He recently joined Dotmatics to build out the sales enablement function. He is a ...
Kevin Onarecker has been in sales and sales management for the past thirty years and brings many lessons learned to the conversation. In this episode Kevin and I talk about the most important attributes for a sales person and...