If Sales Is a Game, You Make the Rules — Chris Carter on AI, Preparation, and Winning on Your Terms

If you're using AI to send more emails faster, you're doing it wrong.

In this episode, Lee Levitt sits down with Chris Carter — technologist, keynote speaker, and SAP ecosystem veteran — to talk about what AI actually does for top sellers: it helps them prepare better, think more broadly, and show up with real insight instead of generic outreach.

Chris shares his Gemini-based prep ritual, the Gartner maturity curve every seller should understand, and the Peloton analogy he used to light a fire under a room full of Oracle salespeople.

Plus: the story of Shay — an SDR who cold-called Lee with the wrong data, pivoted brilliantly, and closed last year as #2 on his team.

And the question that anchors it all: if sales is a game, who makes the rules?

Tags: AI in sales, enterprise sales strategy, B2B sales, sales preparation, SDR coaching, sales mindset, Peloton analogy, SAP, Thoughts on Selling, Lee Levitt, Chris Carter, sales podcast