Selling Fundamentals Episodes

Selling isn't about pitches, demos, or closing tricks. It's about curiosity, listening, and helping another human being solve a problem. Selling fundamentals are the core skills and mindsets that make everything else work — discovery that's co-creation instead of interrogation, the ability to stay in the question instead of rushing to the answer, knowing when to say no because it's not the right fit, and understanding that your intent is written on your forehead whether you like it or not. These episodes get back to the basics that matter: how to be authentically curious, how to earn trust by putting the customer's objectives ahead of your own, and why the purpose of selling isn't selling — it's buying. Whether you're a 19-year-old making your first cold call or a 20-year veteran who needs a reset, this is the foundation everything else is built on.
Oct. 22, 2025

Episode Summary Is your sales pitch a rehearsed monologue or a collaborative improv scene? In this episode of Thoughts on Selling , Lee Levitt sits down with Kevin Hubschmann , former enterprise rep turned comedian and founde...

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Oct. 15, 2025

Episode Summary Is sales a science or a performance art? In this episode of Thoughts on Selling , Lee Levitt sits down with Jake Isham , a filmmaker, creative director, and founder of Creative Minds Agency . Jake’s story is p...

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Oct. 7, 2025

Episode Summary Is sales a business process or a psychological one? In this episode of Thoughts on Selling , Lee Levitt sits down with Laura Keith , CEO of Hive Perform and Hive Learning (and self-proclaimed "Chief Entertainm...

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Aug. 26, 2025

In this episode, I sit down with Matt Wilkinson — life sciences marketer turned AI strategy partner, Visiting Fellow at Cranfield School of Management, and board member at the Association of Key Account Management. Matt bring...

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July 15, 2025

In this episode of Thoughts on Selling, Lee Levitt is joined by Stacy Bishop, a veteran of banking and fintech sales, to dismantle the "Sales Persona." We dig into the intersection of Midwest values and Improv comedy, exploring why trying to act like a salesperson is the fastest way to lose a deal. Stacy shares why every objection is actually an "offer," how to apply the "Yes, And..." principle to complex B2B negotiations, and why slowing down your brain is the only way to speed up your sales c…

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