Matt Wilkinson
AI Marketing Strategist
Matt helps life sciences companies win the AI marketing game by training algorithms with content and building brand authority that makes customers ask for them by name.
With over 15 years experience bridging scientific research and commercial strategy, Ihe's generated 9x increases in marketing qualified leads, delivered ABM campaigns producing multiple six-figure sales, and pioneered PersonaAI- an AI tool that transforms static buyer personas into synthetic customers.
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Aug. 26, 2025
10,000 AI Conversations vs. One Human One: Which WIns?
In this episode, I sit down with Matt Wilkinson — life sciences marketer turned AI strategy partner, Visiting Fellow at Cranfield School of Management, and board member at the Association of Key Account Management. Matt brings a sharp lens to the challenges of sales and marketing alignment, the rise of AI in B2B, and what it really takes to create customers in today’s environment. We cover a wide range of topics, from why account-based approaches are so powerful when done right, to how culture i...
Guest: Matt Wilkinson