Thomas Pisello
Value-Led Growth Pioneer, Author, Podcaster and founder / CEO of value consultancy Genius Drive
Tom, also known as the ROI Guy, is a long time value-led growth pioneer, creating some of the first automation software in the space. with companies Interpose, sold to Gartner, and Alinean, sold to sales enablement firm Mediafly.
Tom is an author, speaker and hosts the Value Coffee Talk podcast.
And in his latest role, the founder and CEO of value consultancy Genius Drive.
Your car goes where your eyes go." That's a high-performance driving lesson — and it's the perfect metaphor for what's gone wrong in B2B sales. We've been staring at the wrong thing.I'm Lee Levitt — sales coach, podcast host, and author of The Second Meeting and Together We Win, both due out later this year. Today I'm sitting down with Tom Pisello, known across the industry as The ROI Guy. Tom's been a value-selling pioneer for over 30 years — from his days as the Godfather of TCO at Gartne…