Maeve Ferguson

Maeve Ferguson Profile Photo

CEO

aeve Ferguson is The Authority Architect, the strategist behind the diagnostic infrastructure that transforms established thought leaders from 'respected but replaceable' to Category of One.
Creator of The Client Engine™, Maeve works with 7-10 figure thought leaders, bestselling authors, and industry authorities, including Arthur Brooks, Jen Kem, The Hyatts, Mike Kim and Selena Soo, building the systems that turn intellectual property into infrastructure that qualifies, converts, and scales without them in the room.
With a background in Big Four accounting and private equity, Maeve brings data-driven precision to an industry drowning in tactics. Her methodology helps clients build diagnostic authority that rivals Myers-Briggs and StrengthsFinder in sophistication.
She runs her consultancy from a working horse farm in Northern Ireland whilst raising two young children. Proof that brilliance with infrastructure actually works.

Stop Guessing: Data Diagnostics, Agentic AI & High-Ticket Sales w/ Maeve Ferguson
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Dec. 1, 2025

Stop Guessing: Data Diagnostics, Agentic AI & High-Ticket Sales w/ Maeve Ferguson

Episode Summary In this episode of Thoughts on Selling , Lee Levitt geeks out with Maeve Ferguson , an ex-steeplechase jockey turned Big Four consultant and data expert. We dive deep into why the "Quiz Funnel" is dead and how Diagnostic Assessments are the new gold standard for generating high-quality leads. Maeve explains the "Delulu Factor"—how data exposes the gap between perception and reality—and how to leverage that gap to close deals. We also explore Agentic AI : agents that run continuou...