Kris Rudeegraap
Co-CEO
Kris Rudeegraap is the Co-Founder and Co-CEO of Sendoso, the leading Direct Mail and Gifting Platform. Kris has more than two decades of Go-To-Market expertise. Kris started Sendoso in 2016 out of a problem he faced first hand. Sendoso is backed by $150M+ in venture funding, has seen $3000M+ spent on the platform globally, resulting in over $2B in pipeline influenced, and has acquired 2 competitors in the past 2 years. Kris is a California native and currently resides in the San Francisco Bay Area.
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April 7, 2026
Get Your Prospects to Notice You: Customer Centric Sales Engagement Practices that Really Work
Kris Rudeegraap—co-founder and co-CEO of Sendoso—joins me to talk about what happens when email stops working and you have to find another edge. Kris was a top seller who got 90% response rates in the early 2010s using mail merge. Then email sequencing tools flooded the market and response rates tanked. So he started sending handwritten notes, dog toys, and swag from the marketing closet—and booking more meetings than anyone else.
That curiosity—hearing a dog bark on a call and sending a dog toy—became the foundation of Sendoso, now the largest direct mail and gifting platform in the world. We cover the psychology of reciprocity, why the open rate of a FedEx box is 100%, and why dimensional mail is the channel that never stopped delivering.
The Kansas City ribs story is one you won't forget: a prospect broke a rib skiing, so the Sendoso team sent a rack of BBQ ribs to his office. He shared the story with his whole company, and they got the deal.
Kris's motto—"people buy from pe…
That curiosity—hearing a dog bark on a call and sending a dog toy—became the foundation of Sendoso, now the largest direct mail and gifting platform in the world. We cover the psychology of reciprocity, why the open rate of a FedEx box is 100%, and why dimensional mail is the channel that never stopped delivering.
The Kansas City ribs story is one you won't forget: a prospect broke a rib skiing, so the Sendoso team sent a rack of BBQ ribs to his office. He shared the story with his whole company, and they got the deal.
Kris's motto—"people buy from pe…
Guest: Kris Rudeegraap