Selling Fundamentals Episodes

Selling isn't about pitches, demos, or closing tricks. It's about curiosity, listening, and helping another human being solve a problem. Selling fundamentals are the core skills and mindsets that make everything else work — discovery that's co-creation instead of interrogation, the ability to stay in the question instead of rushing to the answer, knowing when to say no because it's not the right fit, and understanding that your intent is written on your forehead whether you like it or not. These episodes get back to the basics that matter: how to be authentically curious, how to earn trust by putting the customer's objectives ahead of your own, and why the purpose of selling isn't selling — it's buying. Whether you're a 19-year-old making your first cold call or a 20-year veteran who needs a reset, this is the foundation everything else is built on.
Feb. 17, 2026

In this episode of Thoughts on Selling, Lee Levitt sits down with Drew Sechrist, CEO of Connect the Dots and an early Salesforce employee, to discuss the evolution of sales from the "No Software" era to the age of AI. Drew shares insights from his time working alongside Marc Benioff, emphasizing the critical role of "osmosis" in learning sales skills—a benefit he fears is being lost in today's remote-first work environment. He argues that while technology has made many aspects of sales easier, …

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Jan. 27, 2026

Carole Mahoney, author of Buyer First, shares her mission to change the negative perception of sales. We discuss the power of "cognitive behavioral" sales training, why improv is a crucial skill for modern sellers, and how a manager's mindset can statistically predict a team's success or failure.

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Jan. 21, 2026

In this episode of Thoughts on Selling, Lee Levitt sits down with Amos Balongo—a leadership expert who is in the business of "manufacturing leaders" to be exceptional communicators. We dig into the critical gap where strategy fails: when leaders rely on "Positional Authority" ("I told you to do this") rather than "Influential Leadership" that invites collaboration. Amos breaks down his framework for moving teams from simple motivation (an "outside job") to genuine inspiration (an "inside job") …

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Jan. 13, 2026

Pete Smith, founder of SpotLogic and veteran sales leader, discusses why enterprise sales reps are drowning in tools and still starving for insight. We discuss the "Cognitive Load" crisis in modern selling.We explore why 84% of enterprise deals stall after the first meeting and how Sales Enablement leaders can help reps stop "winging it" and start winning. From his days at NCR’s legendary "Sugar Camp" to building deal intelligence software, Pete reveals how to earn the status of a "Trusted …

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Dec. 9, 2025

Episode Summary What do selling gum in the 5th grade and playing defense in hockey have in common with high-stakes Enterprise Sales? According to Nina Iannuzzi , absolutely everything. In this episode of Thoughts on Selling ,...

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Nov. 25, 2025

Episode Summary Sales is human work. And humans run on purpose, energy, and trust. Lee Levitt sits down with Lester Sidney , a 17-year tech sales veteran and "brother from another mother," for a raw and authentic conversation...

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Nov. 18, 2025

Episode Summary Is your "Pipeline Problem" actually a "Data Problem"? In this episode of Thoughts on Selling , Lee Levitt sits down with Torquil Thomson , founder of The Conversion Architects , to explore a hard truth that mo...

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Oct. 22, 2025

Episode Summary Is your sales pitch a rehearsed monologue or a collaborative improv scene? In this episode of Thoughts on Selling , Lee Levitt sits down with Kevin Hubschmann , former enterprise rep turned comedian and founde...

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Oct. 15, 2025

Episode Summary Is sales a science or a performance art? In this episode of Thoughts on Selling , Lee Levitt sits down with Jake Isham , a filmmaker, creative director, and founder of Creative Minds Agency . Jake’s story is p...

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Oct. 7, 2025

Episode Summary Is sales a business process or a psychological one? In this episode of Thoughts on Selling , Lee Levitt sits down with Laura Keith , CEO of Hive Perform and Hive Learning (and self-proclaimed "Chief Entertainm...

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