Pete Smith

Pete Smith is a technology entrepreneur and founder of SpotLogic, a decision-structuring platform designed to enable salespeople to guide customers through complex decisions. He has spent his career at the intersection of enterprise technology, complex sales, and organizational decision-making, with a focus on how companies capture and apply stakeholder expertise. Through firsthand experience leading and selling transformational initiatives, Pete identified a persistent gap between the information organizations possess and the understanding required to act with confidence. His work centers on structuring “analog” expertise—knowledge that lives in people’s heads—so it can be shared and aligned at scale. He is particularly focused on reducing complexity and cognitive load for Gen Z salespeople, enabling faster time-to-performance in high-stakes environments. Pete is a frequent speaker and writer on decision intelligence, sales effectiveness, and the future of human-centric AI.