Kris Rudeegraap
Co-CEO
Kris Rudeegraap is the Co-Founder and Co-CEO of Sendoso, the leading Direct Mail and Gifting Platform. Kris has more than two decades of Go-To-Market expertise. Kris started Sendoso in 2016 out of a problem he faced first hand. Sendoso is backed by $150M+ in venture funding, has seen $3000M+ spent on the platform globally, resulting in over $2B in pipeline influenced, and has acquired 2 competitors in the past 2 years. Kris is a California native and currently resides in the San Francisco Bay Area.
Kris Rudeegraap—co-founder and co-CEO of Sendoso—joins me to talk about what happens when email stops working and you have to find another edge. Kris was a top seller who got 90% response rates in the early 2010s using mail merge. Then email sequencing tools flooded the market and response rates tanked. So he started sending handwritten notes, dog toys, and swag from the marketing closet—and booking more meetings than anyone else.That curiosity—hearing a dog bark on a call and sending a dog…