Javier Lozano, Jr.
Founder, Fractional CMO
Javier Lozano Jr. is a fractional CMO who helps B2B tech and tech-enabled service companies build predictable, scalable go-to-market engines. He’s known for turning “random acts of marketing” into systems—clear positioning, demand generation that converts, and RevOps discipline that ties every dollar to pipeline and revenue.
As former CMO at Wrapmate, Javier helped scale revenue from roughly $1M to $20M+ in under four years by architecting multiple go-to-market motions and building a measurable growth model across customer segments. His approach blends sharp positioning with full-funnel accountability—so teams stop arguing about “lead quality” and start managing conversion rates, sales cycle, and revenue outcomes.
Today, through Bolder Media Co., Javier works with founders and CEOs—especially in the built-world economy (proptech, contech, smart buildings, facilities, and tech-enabled services)—to install repeatable growth systems: lifecycle definitions and handoffs, pipeline velocity levers, recycled opportunity engines, and 90-day roadmaps that turn into 12-month growth plans.
Sales and marketing alignment isn't a nice-to-have — it's the engine that drives predictable revenue. In this episode of the Thoughts on Selling podcast, I talk with Javier Lozano Jr., a fractional CMO and CRO who helps founder-led tech companies build the infrastructure where sales and marketing actually work together. Javier brings a rare perspective: he's lived on both sides of the revenue equation, and he's seen firsthand what happens when these teams are aligned on revenue goals versus whe…