Sales Enablement Episodes

Sales enablement is the discipline of changing seller behavior to drive revenue, not just providing tools or content; it's a strategic function that aligns the entire revenue engine (people, process, content, tech) to help reps create new value, guide buyers through discovery, and build lasting customer relationships through knowledge-based, strategic interactions, not just pitches. He emphasizes it's about orchestrating a system that empowers reps to act as trusted advisors, reframing problems and cultivating believers, not just closing transactions.
Jan. 13, 2026

Episode Summary Are your enterprise sales reps drowning in tools but starving for insight? In this episode of Thoughts on Selling , Lee Levitt sits down with Pete Smith , founder of SpotLogic and veteran sales leader, to disc...

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Jan. 7, 2026

In this episode of Thoughts on Selling, Lee Levitt sits down with veteran enablement leader Tom Kiernan to debate the forbidden "T-Word"—Training. Tom argues that effective enablement isn't a one-time event but a continuous process akin to the "Toyota Way," and challenges the industry's "Practice Deficit" where sales reps, unlike professional athletes, often treat live calls as their practice fields. We dive into the neuroscience of the Reticular Activating System (RAS) to explain how buyers fi…

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Dec. 9, 2025

Episode Summary What do selling gum in the 5th grade and playing defense in hockey have in common with high-stakes Enterprise Sales? According to Nina Iannuzzi , absolutely everything. In this episode of Thoughts on Selling ,...

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Nov. 4, 2025

Episode Summary In this special episode of Thoughts on Selling , Lee Levitt sits down with Gerhard Gschwandtner , founder of Selling Power Magazine . Gerhard’s story is extraordinary—from growing up in Austria to creating one...

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