Sales Enablement Episodes

Sales enablement is the discipline of changing seller behavior to drive revenue, not just providing tools or content; it's a strategic function that aligns the entire revenue engine (people, process, content, tech) to help reps create new value, guide buyers through discovery, and build lasting customer relationships through knowledge-based, strategic interactions, not just pitches. He emphasizes it's about orchestrating a system that empowers reps to act as trusted advisors, reframing problems and cultivating believers, not just closing transactions.
Jan. 13, 2026

In this episode, Lee Levitt sits down with Pete Smith, founder of SpotLogic, to dismantle the current state of sales complexity. They explore why most sales tools serve management rather than the rep, the critical difference between being a "vendor" and an "insider," and why true discovery is a continuous process of co-creation, not just a stage in the funnel.

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Jan. 7, 2026

For this episode of Thoughts on Selling , I sit down with my good friend and fellow sales enablement veteran, Tom Kiernan. Tom is a runner, a dad, and a practitioner who cut his teeth at powerhouses like American Power Conver...

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Dec. 9, 2025

What do selling gum in the 5th grade and playing defense in hockey have in common with enterprise sales? According to Nina Iannuzzi, everything. In this episode, I sit down with Nina, a sophomore at the Isenberg School of Man...

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Nov. 4, 2025

In this episode of Thoughts on Selling , I sit down with my friend and long-time sales industry pioneer Gerhard Gschwandtner — founder of Selling Power Magazine and an enduring voice in the world of sales leadership, mindset,...

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