Sales Enablement Episodes

Sales enablement is the discipline of changing seller behavior to drive revenue, not just providing tools or content; it's a strategic function that aligns the entire revenue engine (people, process, content, tech) to help reps create new value, guide buyers through discovery, and build lasting customer relationships through knowledge-based, strategic interactions, not just pitches. He emphasizes it's about orchestrating a system that empowers reps to act as trusted advisors, reframing problems and cultivating believers, not just closing transactions.
Jan. 13, 2026

Pete Smith, founder of SpotLogic and veteran sales leader, discusses why enterprise sales reps are drowning in tools and still starving for insight. We discuss the "Cognitive Load" crisis in modern selling.We explore why 84% of enterprise deals stall after the first meeting and how Sales Enablement leaders can help reps stop "winging it" and start winning. From his days at NCR’s legendary "Sugar Camp" to building deal intelligence software, Pete reveals how to earn the status of a "Trusted …

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Jan. 7, 2026

Veteran enablement leader Tom Kiernan and I debate the forbidden "T-Word"—Training. Tom argues that effective enablement isn't a one-time event but a continuous process akin to the "Toyota Way," and challenges the industry's "Practice Deficit" where sales reps, unlike professional athletes, often treat live calls as their practice fields. We dive into the neuroscience of the Reticular Activating System (RAS) to explain how buyers filter out noise, and why removing "Commission Breath" is the onl…

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Dec. 9, 2025

Episode Summary What do selling gum in the 5th grade and playing defense in hockey have in common with high-stakes Enterprise Sales? According to Nina Iannuzzi , absolutely everything. In this episode of Thoughts on Selling ,...

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Nov. 4, 2025

Episode Summary In this special episode of Thoughts on Selling , Lee Levitt sits down with Gerhard Gschwandtner , founder of Selling Power Magazine . Gerhard’s story is extraordinary—from growing up in Austria to creating one...

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