Improv Episodes

The best sales conversations never go according to plan — and that's the point. Improv isn't about being funny. It's about being present, saying "yes, and" instead of "sorry, I can't help you," and going where the customer needs to go instead of dragging them back to your script. When the customer takes a pivot, you can either freeze or flow. The salespeople who flow are the ones who've practiced enough to know where to pivot, but not so much that they've burned a track too deep. These episodes explore the connection between improvisational thinking and great selling — how to get comfortable without a security blanket, why the less you talk the better it goes, and what happens when you trust yourself enough to say something in the moment you never would have planned.
Jan. 27, 2026

Carole Mahoney, author of Buyer First, shares her mission to change the negative perception of sales. We discuss the power of "cognitive behavioral" sales training, why improv is a crucial skill for modern sellers, and how a manager's mindset can statistically predict a team's success or failure.

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