June 10, 2024
30. Stop pitching, start selling. Leverage social enablement to build your personal brand and to ensure dramatically better results
Rob Durant, a social enablement expert and I explore the concept of social enablement, sharing insights on how sales teams can leverage social media to improve their long term sales performance. We share personal anecdotes, practical advice, and strategies to elevate your sales approach.
Key takeaways
- Be Approachable: Establish a social presence that reflects your true self, making it easy for others to connect with you on a personal level. This is the foundation for building meaningful relationships
- Be Sociable: Engage actively with your network by participating in conversations, sharing insights, and showing genuine interest in others. This goes beyond just connecting; it's about fostering real interactions
- Be Generous: Share valuable content and insights freely. Offer help and support to your network without expecting anything in return. This builds trust and positions you as a valuable resource
Things to do now!
- Evaluate your current social media presence and make adjustments to ensure it reflects who you truly are
- Set a goal to engage with your network regularly, whether by commenting on posts, sharing insights, or starting conversations
- Identify ways to provide real value to your network. This could be through sharing industry knowledge, offering help, or simply being a supportive connection
Rob covers this topic in more detail in his new book - The Social Enablement Blueprint. Highly recommended
