14. The power of communication: You create your world with your words...so what exactly are you saying? Communication expert Laurie Schloff provides an approachable perspective!

Special guest ⁠Laurie Schloff and I discuss the value of effective communication in the selling realm. This episode will help you to become a better communicator, and to help your team communicate better as well!

Good communicators are able to motivate their prospects more effectively than weak communicators, and most of selling involves helping others to see different ways of being, to lower the perception of risk in acting, and to show a useful path forward.

Laurie shares some tips regarding effective communicating, including the “power” of your communication. Are you too assertive a communicator, too passive.  She asks: “what exactly do you want to say with your communication?” What do you actually say? 

Laurie suggests considering style words — the words that people will attribute to you after seeing you in a work situation. For me, the two style words that came to mind are “curious” and “motivating.” For Laurie, her words are “approachable” and “expert.” These two style words serve each of us in our daily activities. What are your style words?

We share some war stories of communication, good and bad. What’s the best way to avoid that latter category? Preparation and practice, of course! We also explore the purpose of a typical presentation…after all few people remember more than a small amount of the information presented…so why bother? Well…the purpose is to create a feeling…which causes people to act! (They can always find the information later.)

Key takeaways of our conversation:

• Sales is all about communicating
• You create your world with your words
• You can control how you communicate
• Let your passion show
• Prepare, don’t despair!

To follow up with Laurie, you can reach her on ⁠LinkedIn or via her website.

To provide feedback on this podcast or to suggest additional topics or guests, please visit The Thoughts On Selling™ podcast ⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠.

I would appreciate your sharing this podcast with one or two coworkers or peers. And I would very much appreciate positive reviews on the Apple podcast site or wherever you get your podcasts. Positive reviews help others to find this podcast!

Thank you!

Lee Levitt