Episode 36:Effective strategic sales planning and the inclusion of diverse perspectives will drive your revenue attainment!
About this episode
Special guest Bethany Ibarra, a seasoned sales leader from notable technology companies including Motorola, Google, and Lenovo, shares experiences and recommendations for our fellow chief revenue officers.
Key Takeaways:
1️⃣ Sustainable Growth Strategies:
Bethany shares her experience launching a new market in Colombia, emphasizing the importance of sustainable practices in business growth. She highlights the risks of non-sustainable growth as seen in her project, where success was initially achieved but not maintained after her departure. Sustainable growth, according to Bethany, involves building solid foundations and long-term planning that outlasts individual leadership.
2️⃣ Importance of Planning Over Plans:
Bethany argues that static plans are less valuable than the planning process itself. She stresses that dynamic, ongoing planning enables businesses to adapt to changes effectively and mitigate risks promptly. This approach fosters deeper understanding and readiness within the team, aligning actions with evolving market conditions and business objectives.
3️⃣ Role of Leadership in Sales Performance:
Effective leadership in sales involves not only setting clear goals and expectations but also fostering an inclusive environment where diverse perspectives lead to innovative solutions. Bethany discusses the significance of involving the team in the planning process and ensuring all members understand and contribute to the objectives, thereby enhancing overall productivity and engagement.
Conclusion:
Bethany Ibarra's insights shed light on the crucial aspects of enterprise sales and business growth, with a strong emphasis on sustainability and strategic planning. Listeners are encouraged to discuss these insights within their teams and implement changes to enhance their sales productivity.
To follow up with Bethany, you can reach her on LinkedIn.
Special guest Bethany Ibarra, a seasoned sales leader from notable technology companies including Motorola, Google, and Lenovo, shares experiences and recommendations for our fellow chief revenue officers.
Key Takeaways:
1️⃣ Sustainable Growth Strategies:
Bethany shares her experience launching a new market in Colombia, emphasizing the importance of sustainable practices in business growth. She highlights the risks of non-sustainable growth as seen in her project, where success was initially achieved but not maintained after her departure. Sustainable growth, according to Bethany, involves building solid foundations and long-term planning that outlasts individual leadership.
2️⃣ Importance of Planning Over Plans:
Bethany argues that static plans are less valuable than the planning process itself. She stresses that dynamic, ongoing planning enables businesses to adapt to changes effectively and mitigate risks promptly. This approach fosters deeper understanding and readiness within the team, aligning actions with evolving market conditions and business objectives.
3️⃣ Role of Leadership in Sales Performance:
Effective leadership in sales involves not only setting clear goals and expectations but also fostering an inclusive environment where diverse perspectives lead to innovative solutions. Bethany discusses the significance of involving the team in the planning process and ensuring all members understand and contribute to the objectives, thereby enhancing overall productivity and engagement.
Conclusion:
Bethany Ibarra's insights shed light on the crucial aspects of enterprise sales and business growth, with a strong emphasis on sustainability and strategic planning. Listeners are encouraged to discuss these insights within their teams and implement changes to enhance their sales productivity.
To follow up with Bethany, you can reach her on LinkedIn.
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