Episode 30:

Stop pitching, start selling. Leverage social enablement to build your personal brand and to ensure dramatically better results

About this episode

Rob Durant, a teacher at his core, and social enablement expert and Lee explore the concept of social enablement, sharing insights on how sales teams can leverage social media to improve their performance. The conversation is filled with personal anecdotes, practical advice, and strategies to elevate your sales approach.

Key Takeaways:

  • Be Approachable: Establish a social presence that reflects your true self, making it easy for others to connect with you on a personal level. This is the foundation for building meaningful relationships
  • Be Sociable: Engage actively with your network by participating in conversations, sharing insights, and showing genuine interest in others. This goes beyond just connecting; it's about fostering real interactions
  • Be Generous: Share valuable content and insights freely. Offer help and support to your network without expecting anything in return. This builds trust and positions you as a valuable resource

Actions to take today:

  • Evaluate your current social media presence and make adjustments to ensure it reflects who you truly are
  • Set a goal to engage with your network regularly, whether by commenting on posts, sharing insights, or starting conversations
  • Identify ways to provide value to your network. This could be through sharing industry knowledge, offering help, or simply being a supportive connection

Resources Mentioned:

Book: How to Win Friends and Influence People by Dale Carnegie
Book: The Social Enablement Blueprint: Stop Pitching, Start Selling by Rob Durant
Article:: The Sales Strategy of the National Cash Register Company (The Sales Primer)

To follow up with Rob, you can reach him on ⁠⁠LinkedIn⁠⁠ or via his website Flywheel Results.
You can also find his new book The Social Enablement Blueprint: Stop Pitching! Start Selling on Amazon.


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